Advertising Platform
Advertising app + Web portal
This is the work I’ve produced for an startup in London.
The vision of the company is to revolutionise advertising by offering brands a new platform and a consensual way for consumers to engage with ads.
Strong, eco-friendly carrier bags are distributed for free to participating stores. Ads are printed on the bags, and consumers can interact with the ads by scanning the bags with an app.
During the first part of the project I created a prototype of the consumer app. The app allows consumers to interact with ads and engage in a conversation with the brands on the platform.
I designed the information architecture, the user journeys, the wireframes, a clickable UX prototype and finally a UI prototype.
In the second part of this project I worked on the advertiser portal, a platform used by brands to create and manage campaigns. While I was defining the information architecture, the platform turned out to be more than an campaign manager: it’s the core of the brand experience, a hub for brands, consumers and retailers alike.
I put down the ground work with regards to the general information architecture, and then I focused on the campaigns managing area with user flows, wireframes and a UX prototype.
My research and exploration generated questions that helped the business understand their service.
