Advertising Platform

Advertising app + Web portal

This is the work I’ve produced for an startup in London.
The vision of the company is to revolutionise advertising by offering brands a new platform and a consensual way for consumers to engage with ads.
Strong, eco-friendly carrier bags are distributed for free to participating stores. Ads are printed on the bags, and consumers can interact with the ads by scanning the bags with an app.

During the first part of the project I created a prototype of the consumer app. The app allows consumers to interact with ads and engage in a conversation with the brands on the platform.
I designed the information architecture, the user journeys, the wireframes, a clickable UX prototype and finally a UI prototype.