Tommaso Rota's logo
Tommaso Rota's logo


Advertising app + Web portal
Project overview
Bagboard is a startup in London.
The vision of the company is to revolutionise advertising by offering brands a new platform and a consensual way for consumers to engage with ads.
Strong, eco-friendly carrier bags are distributed for free to participating stores. Ads are printed on the bags, and consumers can interact with the ads by scanning the bags with an app.
As I was hired to create a first prototype of the digital experience for consumers and advertisers alike.
I worked on this project individually, reporting to the head of product.
During the first part of the project I created a prototype of the consumer app, which allows consumers to interact with ads and engage in a conversation with the brands on the platform.
I designed IA, user journeys, wireframes, and a quick draft of UI.
In the second part of this project I worked on the advertiser portal, a platform used by brands to create and manage campaigns.
While defining the information architecture, the platform turned into the core of the brand experience, a hub where brands, consumers and retailers come together.
After the IA,  I focused on the campaigns managing area with user flows, wireframes and a UX prototype.
"I would highly recommend Tommaso.
He is approachable, friendly and an excellent communicator.
While working with us he showed great passion and consistently demonstrated his vast range of problem-solving skills.
He was also very flexible and adaptable around our ever-changing requirements. A pleasure to work with."
Chand Patel - CFO at Bagboard

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