Food journey

A short pitch I worked on for Recipe, a digital agency in London.
The brief was to create a microsite that would sit within the bigger corporate website of a famous food company.
The goal was inform the consumers that the company was pushing global CRS efforts to the next level.
There was quite a big story to tell, so the challenge was to deliver it in a digestible way to those consumers who don’t care about the boring stats, while still providing a deeper layer of information to those who care.

With a focus on mobile, in the span of 3 days I created the information architecture, user journeys, wireframes and finally the interactive UI prototype.