Tommaso Rota's logo
Tommaso Rota's logo

Food journey

CRS microsite
Project overview
A short pitch I worked on for Recipe, a digital agency in London.
The brief was to create a microsite that would sit within the bigger corporate website of a famous food company.
The goal was inform the consumers that the company was pushing global CRS efforts to the next level.
There was quite a big story to tell, so the challenge was to deliver it in a digestible way to those consumers who don’t care about the boring stats, while still providing a deeper layer of information to those who care.
With a focus on mobile, in the span of 3 days I created the information architecture, user journeys, wireframes and finally the interactive UI prototype.
"Tommy is brilliant - he managed to turn around more work than we expected and the outcome was excellent. He's very creative, easy-going but most importantly he listens carefully and always comes up with relevant and useful input. He can work both individually and in a team with the same efficient manner, overall great guy!"
Lach Kamenov - Digital Producer at Recipe

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